Redemption has changed as much over the years since the previous website design as much as design trends have. They have moved from South Carolina to Silicon Valley and were in need of a fresh new website to represent their new direction and setting.
The direction was to do away with the long antiquated “above the fold” design process and focus on a largely mobile visitor base and incorporate card style design along with shadows for layering depth. I was in the midst of working on this site when I departed from Redemption.
Graphic credit to Bethany Gainey